Dell Launches Three Android-Based Smart Phones, Moves Into Mobile Industry

 Dell has always expanded its portfolio of hardware over the years in the distribution of Dell-branded peripherals, cameras, printers, televisions, PDA's and others. Now it has ventured into the field of smart phones, when earlier this year they announced about it distributor dell visindo global. Dell has unveiled the Android-based Mini 3 smart phone yesterday and has expressed about its availability soon in China and Brazil.

Today the industry is crowded with smartphones and the competition is simply tough. Since Dell is already losing out on the core business it is into, the company needs to understand its standing if it is foraying into this area as there are already the other leading mobile companies expanding their businesses with smartphones, extensively. For instance, Apple with its iPhone, Samsung Behold II, etc.

The Dell's move into the smartphones venture is a deliberate calculated strategy, as the mobile phones today have rather become the mobile computing devices. Actually the Mini 3 is not a new directional branch in a way, but it is a natural evolution of the Dell's core market. Dell meets Nokia on the way in the middle as the flip side to this evolution is Nokia because Nokia has already sensed the mobile computing in future and so it has the Booklet 3G netbook.

There are no apprehensions on the part of Dell with the idea behind launching in China and not in U.S., as doubted by other mobile providers in the market. The China mobiles alone has a subscriber base nearly double the entire U.S. market. And the parent provider to the Dell, America Movil, will be the distributor in Brazil as it has more subscribers than Verizon and AT&T combined (as they both dominate the U.S. mobile market). Perhaps, the total mobile phone industry in U.S. is about 270 million and Dell would have to invest in the arrangement that would limit the market to less than 90 million distributor dell.

The demand for mobile devices is more in Europe and Asia. Diving into the highly competitive market of smartphones is a big challenge for Dell. But if it can make through for the Mini 3 in the Chinese market, then it doesn't have to try too hard to get into the U.S. market. So what is now watchable is how this would get revenues for the company.

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